KUALA LUMPUR, 22 January 2022 – A total of 500 flood victims from the Jalan Tiong Nam and Kuala Lumpur area have received benefits from the Program Sentuhan Kasih PRIHATIN x DXN; a collaboration between Yayasan Prihatin Nasional (PRIHATIN) and DXN Holdings Berhad with support from Badan Amal Warga Asnaf Malaysia (BAWA). The program was held at the Koptown EDC Hotel Kuala Lumpur and was officiated by Dato’ Mohd Aizuddin Ghazali, the Chief
Executive Officer of Yayasan Prihatin Nasional (PRIHATIN). PRIHATIN x DXN donated washing machines, refrigerators, rice cookers, fans, mattresses, basic food necessities, and clothes to flood victims.

Sentuhan Kasih PRIHATIN x DXN is an initiative by NGOs and corporate organizations in showing their care to ease the burden faced by the flood victims that were affected by the massive flood that hit the country recently. The program was conducted as a response to the government’s call in embracing hardships together and to live as ‘Keluarga Malaysia’ that helps each other.

The Chief Executive Officer of PRIHATIN, Datuk Aizuddin Ghazali said, “I feel very sad and have been deeply affected by the fate of Malaysians that were devastated by the severe flood that has caused damage to properties, loss of shelter, and also loss of loved ones. This flood that hit us recently was indeed shockingly unusual although it is something that happens to us almost every year. I hope that organizations will contribute and offer help to ease the burden that is faced, especially by the flood victims. Therefore, it is hoped that Sentuhan Kasih PRIHATIN x DXN, will be able to ease the difficulties faced by those affected and in small ways lessen the suffering of the receivers.

“The concern shown by Datuk Lim, the Chief Executive Officer and Founder of DXN in providing funds to PRIHATIN should be an example to every corporate organization and government agencies in injecting monetary funds to associations or foundations that is based on charity, as indirectly, it could help to spur them to work even better and quicker, and be a form of positive encouragement to the receivers that were affected by the flood,” he added.

The strategic relationship between PRIHATIN and DXN will be fortified through more programs that will be planned together throughout the year.

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